Effort Based Goal Setting For Founders Who Already Win On Paper
TAME Your Goals is an effort based goal setting method created by Biju Jayaraaj (BJay). It helps founders turn big targets into simple effort based goals that teams can control, measure, and repeat. Instead of discovering the truth at month end, you see the effort behind your numbers every single week.
Entrepreneur · Author of “Conquer Your World” ·
Creator of the BJay Method
When targets look good but execution feels blind
From the outside, your business looks successful. Revenue is healthy. Clients are there. You have people on the payroll.
On the inside, execution still feels messy.
Most founders describe it like this:
➟ “I only know at the end of the month whether we are okay or in trouble.”
➟ “Some people hit target and then coast. Others stay ‘busy’ but nothing important moves.”
➟ “I do not have a simple, honest way to see who is actually doing the work day to day.”
Traditional goal frameworks – SMART goals, OKRs, KPIs – focus on result-based goals and leave effort in the dark. You need a goal setting system for founders that respects both.
What Is TAME Your Goals
TAME Your Goals is BJay’s effort based goal setting system. It does not replace your targets. It makes them livable.
For every important result based goal, TAME builds matching effort based goals so you know:
❖ What outcome you are chasing.
❖ What specific effort each role must put in every day or every week.
❖ How that effort will be reviewed without turning you into a micromanager.
TAME stands for Timebound, Achievable, Measurable, Enthusiastic effort. It is about honest effort you can actually sustain, not heroic promises that collapse after two weeks.
How This Helps Your Business Execution
When you move from result only goals to effort based goals, three things change quickly:
You can see a full breakdown of the implementation on the TAME Your Goals page.
Is this for you?
This is for you if:
- You are a founder, owner, or CEO of an established, profitable business.
- You have a small or mid sized team and the real bottleneck is execution, not ideas.
- You already set goals and targets, but cannot see during the month whether the right work is happening.
- You are willing to measure and manage effort, not just outcomes.
This is not for you if:
- You are pre-revenue or still searching for product market fit.
- You only want motivation without changing how work is tracked and reviewed.
- You are not ready to be honest about effort numbers in your own calendar.
Think Third Perspective - A Map to a Road Less Taken?
Think Third Perspective is the philosophy underneath this effort based goal setting work. It questions comfortable lines like “work harder” or “customer is king” and asks a blunt question – what actually works, in real life, over time.
Through essays, videos, and conversations, BJay looks at business, parenting, and life from a third angle, beyond identity and hype, always coming back to one idea: you cannot control outcomes, you can control your effort and the systems around that effort.
Think Third Perspective might unwrap you from the blanket of stereotypes you are used to and lead you toward an alternative viewpoint which perhaps could be a Think Third Perspective.
Meet Biju Jayaraaj
Biju Jayaraaj (BJay) is an entrepreneur and author who has spent more than 25 years building and leading businesses in different markets.
He does not call himself a guru, a trainer, or a coach. He is a founder who likes to talk plainly about what he has seen work when people stop worshipping results and start taking effort seriously. TAME Your Goals and the BJay Method grew out of that frustration and that honesty.
“I stand tall because I am a nobody.”
Ready To Explore Effort Based Goal Setting For Your Business
If you want fewer month end surprises and more honest visibility into your team’s daily effort, the next step is a simple conversation.