Effort Based Goal Setting Systems For Serious Founders
Most goal frameworks look impressive on paper and do almost nothing for day to day execution. TAME Your Goals is an effort based goal setting system designed for founders who already have revenue and a team, but still feel blind about what is really happening during the month. Instead of managing only result based goals like revenue and targets, TAME converts every important outcome into simple effort based goals your people can actually control and track each week. The result is a practical business goal setting system you can trust, not another motivational workshop.
For established founders and leadership teams with a real business to run.
Why Traditional Goal Setting Fails Your Execution
Your current goal setting system probably uses SMART goals, OKRs, KPIs, or some mix of all three. These tools focus almost entirely on result based goals – revenue, profit, launches, headcount – and almost not at all on the effort that creates those results.
That is why you see the same problems over and over:
- You manage by month end numbers instead of weekly control.
- Some people hit target early and then coast.
- Others are “busy” all day but do not move the numbers that matter.
- When you miss, everyone has a story, but nobody has clean effort data.
In short, you have result based goals, but you do not have an execution system for founders that makes effort visible.
What Is TAME Your Goals
TAME Your Goals is BJay’s effort based goal setting method taken into real business. It is a done with you implementation, not a speech.
For every key outcome, we build two clear lines:
- A result based goal – the outcome you want in a Timebound, Achievable, Measurable way.
- One or more effort based goals – the specific, countable actions your team commits to every day or every week.
You do not walk away with a 200 slide framework. You leave with one or two pages that tell you, in plain language, who owns which result, who owns which effort, and how often it will be reviewed.
For smaller teams, this takes about 6 to 8 hours of focused work.
For corporate rollouts across 10 or more goals, TAME is delivered as a blended program of roughly 20 to 30 hours over 8 to 10 weeks, combining workshops and live implementation.
How This Effort Based Goal Setting System Works
Who TAME Your Goals Is For
TAME Your Goals is built for:
- Founders, owners, and CEOs of profitable businesses, typically low to mid 7-figure revenue or higher.
- Teams of 2 to 50 people where execution, not ideas, is the bottleneck.
- Leaders who are willing to look at effort numbers honestly and act on them.
It is probably not a fit if you are pre-revenue, only want motivation without changing how work is tracked, or are not ready to hold yourself and others accountable to simple effort metrics.
Before And After An Effort Based Goal Setting System
Before TAME
- You manage by revenue and intuition.
- “We are on track” usually means “we hope so.”
- Good and bad months are both surprises.
- Busy and productive look the same.
After TAME
- You manage by visible effort, week after week.
- “We are on track” means “the effort numbers are where they should be.”
- You see risk early enough to do something about it.
- Everyone knows what a good day of effort looks like in their role.
Example – From Month End Panic To Weekly Control
One founder came in with ambitious sales targets but no real visibility. Some months the numbers looked great, other months they dropped, and every month felt like a surprise.
After implementing TAME, the team tracked three simple effort based goals – qualified calls, proposals sent, and meaningful follow ups – alongside the usual sales target. Within a few weeks:
- The founder could see who was genuinely working and who was stuck.
- The team finally understood what counted as “a good day” of effort.
- Revenue became more predictable because effort was no longer a mystery.
You can replace this placeholder with a real client result later.
Investment And Next Steps
TAME Your Goals is a high-engagement implementation. You work directly with BJay, not with a junior coach or a template.
Investment depends on scope, team size, and whether you are implementing this effort based goal setting system in one function or across the company. The details are discussed only after your first call and are meant for founders who already invest seriously in their business and people.
On the call we will check whether TAME is a fit for your business and outline what an effort based rollout would look like for your team.