Resources For Founders Who Want Honest Execution

If you are looking for more than a one hour talk and a few nice quotes, this is where to start. These resources for founders are all built around one idea – stop worshipping results and start taking effort seriously.

You will find speaking topics for your events, books you can sit with, upcoming courses on goal setting for entrepreneurs, and Think Third Perspective – a place where clichés are questioned and effort is put under the light.

Speaking For Founders, Leaders, And Parents

Most events are full of slogans. People clap, share a selfie, and then run their teams exactly the way they did before. That is not the point here.

When BJay speaks, the goal is simple – one or two clear shifts in how people see effort, goals, and responsibility, so they run their companies and families differently the very next week.

Key sessions for founders and leadership teams

  • Effort Based Leadership – Managing What You Can Actually Control
    For leaders who are tired of chasing numbers with no real visibility. This session shows how to move from pure result based goals to simple effort based goals and weekly reviews.
  • From Chaos To A Simple Execution System
    How to turn vague targets into a basic operating system – a result line on top, effort lines beneath, and a review rhythm that fits real life.
  • Think Third Perspective In Business
    This talk questions comfortable lines like “customer is king” and “hustle harder” and offers a quieter third angle: clarity, effort, and systems.

For parents and families

  • Effort Based Parenting
    Systems at home instead of shouting, guilt, and endless negotiation.
  • Screens, Study, And Self Worth – A Third Perspective
    A realistic take on how children can build confidence and discipline without turning the house into a battlefield.
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Books On Effort Based Goals And Third Perspective

Some people prefer to read, alone, at their own pace. The books are for them.

  • Conquer Your World – 10 Steps To A Better You
    A straightforward book about taking ownership of your life without chasing labels. The same foundation as TAME – you cannot fully control outcomes, you can control your effort and the systems you build.
  • TAME Your Goals – Coming Soon
    A book for founders who want a complete goal setting system for entrepreneurs that runs on effort as much as results. It explains the difference between result based and effort based goals and shows how to put two lines under every important target.

  • Effort Based Parenting – Coming Soon
    Bringing the same thinking into family life – simple structures at home instead of lectures and wishful thinking.

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Courses On Goal Setting For Entrepreneurs

Not everyone is ready to jump straight into a full implementation. Courses are for founders and parents who want to work through the ideas step by step.

Planned programs include:

  • TAME Your Goals – Foundations For Founders
    A course that takes you from “we have targets” to “we have an effort based execution system.” Short videos, worksheets, and examples drawn from real teams.

  • Effort Based Systems At Home
    Applying effort based goals to homework, chores, and screen time.

  • Think Third Perspective – Rethinking The Usual Advice
    Short modules that challenge common success and leadership clichés and offer practical third-angle alternatives.
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Think Third Perspective – Where Cliches Get Questioned

Think Third Perspective is where the usual lines are put under a light. “Work harder.” “Follow your passion.” “Customer is always right.” Some of these are useful. Some are not. The point is to look at them honestly and see which ones survive contact with reality.

Through essays, videos, and conversations, BJay explores business, parenting, and life from a third angle, beyond identity and motivational noise. Everything returns to one question:

What effort are you willing to put in, and what system will help you keep that effort honest.

Think Third Perspective will not hand you a new label. It might unwrap you from the blanket of stereotypes you are used to and lead you toward an alternative viewpoint which perhaps could be a Think Third Perspective.

Explore Think Third Perspective